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Social Media Marketing Company

What *is* TikTok Shop, Anyway? (App Update)
Flashy deals. Influencer collaborations. Brand crash-outs. TikTok is continuously finding new ways to be trendy and stay in the denizens...
Nicole Antonia
Mar 303 min read
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Entitled or A Necessity? Brand Sponsorships and Etiquette in Media
Brand deals. Sponsorships. Doing more for the views. In today's age of influencer drama, the same mindset seems to prevail: don't be a...
Nicole Antonia
Mar 152 min read
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TikTok's Crash-Out - What's Next For 2025?
TikTok, being in its "crash-out" era, was not on users' 2025 bingo card. With the ongoing threat of the eventual TikTok ban, small...
Nicole Antonia
Feb 92 min read
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Exploitation vs Empowerment: What is the new future for feminist-coded films? (Film Review)
While the year 2023 was a great arc for movies, from action to thriller to romantic comedies, it seems there is never one sure-fire way...
Nicole Antonia
Mar 15, 20244 min read
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AR Technology And The Pursuit For Innovative Ads
Augmented Reality is a computer-generated, interactive experience that combines real life with cartoon or 3-D animation. In 2015,...
Nicole Antonia
Mar 1, 20242 min read
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Brand Authenticity and Rage Marketing: How Does It Work?
WebMD defines "doom scrolling" as a user's activity when during a time of tragedy or crisis, they binge what is repeatedly related to...
Nicole Antonia
Feb 24, 20242 min read
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Is ChatGPT the new editor for essay writing? A deep dive.
For as long as there are students who need to write essays for a high school level or college level course, there will always be tools to...
Nicole Antonia
Feb 9, 20242 min read
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Social Media Apps are Integrating Search Engines. Is this competition for Google?
Gen Z and millennials are consistently looking for new ways to find digital information. Gone are the days when we would have to spend...
Nicole Antonia
Jan 26, 20242 min read
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Pre-teens vs Sephora: A brawl for brand awareness.
The pre-teen experience is dead. The generation of Alpha kids, once locked into their iPads and their parent's cellphones, are now...
Nicole Antonia
Jan 22, 20242 min read
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New Parental Oversight For Media - Is This the Future for Protecting Kids?
As someone who is very serious about protecting kids online, and informing parents how to be knowledgable of online trends, imagine my...
Nicole Antonia
Jan 19, 20243 min read
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Why are Consumers Going Crazy For The Stanley Cup?
Over the last few years, there seems to be a new trend that comes around each holiday season. One trend I recall was VSCO girls, hydro...
Nicole Antonia
Jan 12, 20242 min read
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