Insights

As a budding marketer, it is essential to understand the importance of online marketing. Every brand and business has a voice, and it’s up to the person behind that brand to determine how that voice is executed to the wider marketplace.

Social media, as a whole, assists companies in building trust and relationships among consumers. Depending on the platform of choice, it allows the brand to boost brand awareness, increase leads and sales.

It’s used by over five billion people across the globe – no wonder marketers are constantly taking advantage of it. Facebook is the most well-known out of the newer platforms, with over 65.86% of users logging in daily. So with that knowledge, it should be unsurprising that marketers know when and where to post their content.

There is a stark difference between good marketing and bad marketing. A campaign can either make or break a company’s presence. To reference Nike again, their online company’s presence has one of the strongest customer service outputs on X (formerly Twitter). The main X account in Team Nike, allows for consumers to receive support seven-days a week, twenty-four-seven, and in seven different languages.

Instant response from the Nike support handle shows consumers that they care, and they value the effort their consumers put in to reach out.

The majority of marketers would say that their efforts to be more active on social media was what assisted their growth – and that’s very telling to anyone hesitant to create a social media account to market their product. Social media has become a place to find a voice and forge a brand’s image, which can either make or break a company, depending on how well the marketer can grasp the platform.

What examples of effective marketing campaigns or a positive brand presence have you seen?